Center for the Study of Language and Society (CSLS)

Center for the Study of Language and Society

Sociolinguistic Creativity and Change in Marketing Discourse

Mittwoch, 11.03.2015, 10:00 Uhr

Prof. Adam Jaworski (University of Hong Kong)

Drawing on art historical and sociolinguistic approaches to style, this presentation aims to assess the relationship and interplay between mediated linguistic style and mediated art style. In the context of a TV documentary programme on contemporary art, it examines what is individuating in each of the two dimensions. In the linguistic track, the artists–presenters manage their personas at the socio-acoustic and discursive levels, while also styling their talk as part of their own or other artists’ artworks. More specifically, this paper examines how several artists’ individual styles are recontextualized in a television art documentary to create both mass mediatized pieces of (video) art, and an imagined, ‘mediated value-community’ (Coupland, 2010) of viewers or ‘art lovers’. The recognition of the individual artists’ styles is key to viewers’ self-styling as individual connoisseur-members of the mediated community. My data is drawn from the PBS "Art in the Twenty-first Century" series featuring interviews with 100 artists grouped into 3–4 episodes around loosely titled segments such as ‘Place’, ‘Spirituality’, ‘Identity’ and ‘Consumption’. Each segment is introduced by a vignette created by a different artist, sometimes in collaboration with another ‘celebrity’ from the world of sports, film, dance or opera. Each introduction is created in the artist’s unique style, or with clear references to his/her work, and can be seen as a work of (video) art fin its own right.

Veranstaltende: PhD Workshop
Redner, Rednerin: Prof. Adam Jaworski (University of Hong Kong)
Datum: 11.03.2015
Uhrzeit: 10:00 - 16:00 Uhr
Ort: -
Haus der Universität
Schlösslistrasse 5
3012 Bern
Merkmale: Öffentlich