Date & Place
When: 27 October 2025, 10:15-12:00
Where: Unitobler, F012
The concept of place is becoming an object of increased theoretical debate, and trends within sociology and social geography view place as both outcome of historical processes, and as a situated achievement of social agents (Cresswell 2004, Massey 1995, Tuan 1991). In terms of language, this means that linguistic practice not only reflects but also defines or constructs place (Britain, 2010, 2013, Johnstone, 2011). Consequently, the meaning of a place is neither stable across time nor across individuals or communities, and the linguistic practices of people who in certain ways claim attachment to the place may or may not be similar. This complexification of the concept of place makes it increasingly difficult for sociolinguists and dialectologists to “measure” the meaning of place using traditional methods, and the use of ethnographic methods has become more common. In this talk I present linguistic ethnographic work that I and colleagues have done over the years focusing on the small Danish island of Bornholm (Maegaard et al 2020, Maegaard & Karrebæk 2019, Karrebæk & Maegaard 2017, 2024). The talk combines theories and methods from different parts of sociolinguistics, specifically linguistic ethnography, dialectology and semiotic landscape studies, to offer insights into processes of place-making on the island as well as elsewhere, and involving both local Bornholmians, tourists and restaurant guests, all in different ways participating in constructing “Bornholm”. In the talk I discuss how “Bornholm” is indexed through different semiotic resources; bits of dialect, photos, written names of meals in a menu, oral narratives, a flag, specific glasses with sandblasted images and more, depending on the context. Furthermore, what “Bornholm” means changes both with scale and context. I begin the talk on the island of Bornholm, focusing on local youth, and end it in a small restaurant in Brooklyn, NYC, where (mainly) American guests enjoy a ”Bornholmian Evening”.