Date & Place
When: 21 October and 18 November 2025, 2.15pm–6pm
Where: Unitobler
This two-part workshop introduces participants to the craft of academic blogging as a tool for research communication and public engagement. Participants will learn how to shape complex ideas into accessible, well-structured blog posts that speak to both, fellow researchers and broader audiences.
Through practical exercises, the course covers core steps such as defining your message, choosing an appropriate format and voice, incorporating visuals, and optimizing posts for online engagement. Emphasis is placed on clarity, narrative structure, and personal perspective—without compromising academic rigor.
By the end of the workshop, participants will ideally have developed a draft blog post and gained insights into using blogging strategically for outreach, networking, and science communication.
Enhance your outreach skills, expand your writing portfolio, and learn to craft compelling academic blog articles that capture attention!
Participants receive an additional 1 ECTS if they finish writing a blog article. If suitable and desired, the article can be published on our outreach platform THoR (Taking the Humanities on the Road).
Language: English (blog articles can also be written in German)
1 ECTS for participation, additional 1 ECTS for a completed blog article.
Bio
Dr Michael Toggweiler (WBKolleg / GSAH / IPN, University of Bern) is coordinator of the Graduate School of the Arts and Humanities and the Interdisciplinary Postgraduate Research Netfwork at the Walter Benjamin Kolleg. He is a Social Anthropologist and Co-founder of the outreach platform Taking the Humanities on the Road (THoR). He has edited and contributed to several books and curates the THoR- blog.